Ron Serdiuk has been announced as the new director of the Aurealis Awards for 2007. Ron began his career as bookseller with Galaxy Bookshop in Sydney before joining the sales division of HarperCollins, Scholastic and the National Gallery of Australia. In 1995 he opened his own bookshop, Pulp Fiction, in Brisbane which specialises in science fiction. fantasy, horror and crime fiction. Pulp Fiction sponsors the Golden Aurealis Award.